Project selected by APRC Mécénat
APRC’s DNA is rooted in the practice of sport and its desire to become involved in environmental issues by raising public awareness of the need to protect ecosystems.
APRC Mécénat has chosen to make a commitment to the Play For Nature Endowment Fund.
Particularly in line with its values, APRC Mécénat supports the “Biodiv’Sport” program,
a specific fund whose objective is to finance 5 projects per year, using sport as a tool to raise
local populations around the world to protect biodiversity.
projects are chosen by APRC Mécénat and APRC Group employees, and two by Play For Nature.
“A human adventure like no other”.
Salim Tebani – APRC Group Relationship Manager & member of APRC Mécénat
“APRC Mécénat is above all a human adventure like no other: the construction of unique opportunities to get involved in very concrete actions to improve the lot of those who need it most. Coming from the neighborhoods of the Paris region, I’m grateful every day to those who reached out to me so that I could realize my dream of becoming a top-level sportsman. By getting involved with Betty on a daily basis, I’m extending the team spirit and the values of courage and surpassing oneself that drove me on a rugby stadium and that the people we’re lucky enough to support combine on a daily basis. Like Alexandre Lloveras, visually impaired Paralympic tandem bike champion, who came to introduce us to his sport and impressed all the employees present with his joie de vivre and mental strength on a daily basis. This was a very special moment in 2023, giving full meaning to the ambition of APRC Group, which offers its employees the opportunity to experience at first hand the value of their work, part of which is dedicated to developing philanthropy that brings meaning and hope.”
“Highly motivating employee involvement”.
Cécile Joly – Director, Play For Nature
“The specificity of Play For Nature, which combines the protection of bio-diversity and the practice of sport, resonates particularly well with the values defended by APRC Mécénat. This partnership is all the more essential for our endowment fund as it is part of a three-year program to finance a total of 15 projects (5/year) supporting biodiversity worldwide. The variety of actions implemented by Play For Nature is an additional motivating factor for our shared adventure, as it enables APRC employees to be involved in selecting the causes that are closest to their hearts. This interaction with the company’s employees who support APRC Mécénat is the originality of this partnership, which involves a much more personalized relationship.”
